Strategy 360 · 2025
Tribal DDB — Talent Factory
Finalist at the prestigious DDB Talent Factory Challenge in Casablanca — a full 360° marketing strategy for CIH Bank.
What I didDeveloped a comprehensive 360° marketing strategy for CIH Bank with a team of peers
Answered a real agency brief: strategy, creative direction and communication plan
Pitched to a jury of senior advertising professionals from DDB Morocco
Reached the finals and secured 4th place
Key Results4th Place Finalist · CIH Bank strategy 360
CategoryStrategy 360
Year2025
4th
Place Finalist
360°
Strategy Scope
CIH Bank
Client Brief
DDB Morocco
Jury Panel
Competition Standings
Final ranking — DDB Talent Factory 2025
Top 4 out of 20+ competing teams from across Morocco