Digital marketing graduate specialized in product marketing, digital strategy, and performance analysis — combining market insight, creativity, and data to drive measurable business impact.
Master's graduate from ENCG Beni Mellal specializing in Digital Marketing. I bridge the gap between strategic thinking and data-driven execution.
Forged through experience at Banque Populaire HQ and FORASE Agency. I transform complex data into measurable business growth.
Google Ads
I use it for
Paid search & display campaigns
Meta Business
I use it for
Ad campaigns, pages & community management
Tag Manager
I use it for
Tracking tags & conversion measurement
Metricool
I use it for
Social scheduling & cross-platform analytics
Google Analytics
I use it for
Traffic analysis & marketing performance tracking
SemRush
I use it for
SEO audits, keyword research & competitor analysis
Search Console
I use it for
Indexing, search performance & SEO health monitoring
Hotjar
I use it for
Heatmaps & user behavior analysis for UX
Business Profile
I use it for
Local visibility & Google business listings
Midjourney
I use it for
AI visuals & campaign creatives for social content
Higgsfield
I use it for
AI video generation for ads & short-form content
Canva
I use it for
Social media visuals, carousels & brand content
Figma
I use it for
Marketing mockups, social templates & brand assets
VN Editor
I use it for
Short-form video editing for Reels & TikTok
HubSpot
I use it for
CRM & inbound marketing automation
Mailchimp
I use it for
Email campaigns & newsletters
Klaviyo
I use it for
E-commerce email flows & segmentation
n8n
I use it for
Marketing workflow automation & integrations
Zapier
I use it for
No-code automation between marketing apps
WordPress
I use it for
Website building, blogging & on-page SEO
Shopify
I use it for
E-commerce setup & product marketing
Office
I use it for
Excel reporting, dashboards & data analysis
Notion
I use it for
Content calendars & campaign planning
Selected Work
You've seen the background—now discover the impact. A deep dive into my favorite projects, where product strategy, SEO mastery, and performance analytics converge to drive real growth.
Experience &
Education.
Professional Experience
Freelancing · Digital Consultant
Developed data-driven marketing assets and maintained personal digital platforms to showcase modern web integration capabilities.
Banque Populaire HQ · Junior Product Manager
Contributed to the Go-To-Market strategy of the Business Card product line for SMEs. Tracked commercial performance via electronic payment dashboards with strategic recommendations to the BPR network, designed and analyzed customer satisfaction surveys, and created sales support materials.
FORASE Agency · Content Strategist
Crafted content strategies rooted in audience data, produced targeted ad copies, fostered community engagement, and ensured brand consistency across all digital touch‑points.
Organicum · Social Media Manager
Created captivating social media content for an organic cosmetics brand, aligned posts with brand guidelines, styled product photography, and managed Instagram content strategy.
Education & Certifications
Core Expertise
Game TheorySTILL HESITATING? LET'S GAMBLE ON MY FUTURE.
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